Our Mission
Long before I started Paradigm Primary Care, I realized that practicing medicine in large health systems was restricting me from being the physician I wanted to be.
I needed to build a practice where I could break free from the constraints and focus on providing personalized and attentive care to my patients. A place where I am able to spend more time with each patient, building strong relationships and addressing their individual needs. This not only improves the quality of care, but also fosters a sense of trust and understanding between patient and physician.
At Paradigm primary Care, our mission is to bridge the gap between patients and physicians, and prioritize the well-being of our patients above all else.
A Direct Primary Care (DPC) Model
Paradigm Primary Care providers will be limited to around 300 patients each compared to the typical 2,000-3,000 patient panel in traditional insurance based practice. With generous visit times and on demand access, my goal is to know and care for my patients on a much more personal and effective level.
Paradigm Primary Care will be your medical home for comprehensive preventative services and management of chronic diseases, as well as basic specialty care including dermatologic & musculoskeletal procedures, physician supervised weight loss, hormone health, and much more. Care will be highly tailored to the individual patient, with referrals to specialists as needed.
Healthcare should not be a challenge. Join me in taking the lead on your health, with your doctor, and on your time.
Meet Our Doctor
Dr. Hongfei Di MD
Founder of
Paradigm Primary Care and Wellness
Born in China and raised in Virginia, Dr. Hongfei Di is a third generation physician and proud graduate of Xi’an Jiaotong University College of Medicine. Following graduation, he returned to the US to complete his residency in Family Medicine at Case Western Reserve University’s MetroHealth Medical Center in Cleveland, Ohio. There, he served as chief resident and was awarded the Jack Medalie award for overall outstanding resident in his graduating class. Dr. Di continued to practice in the Cleveland area after graduation in both private and academic settings, serving as medical director for a large urban primary care clinic while teaching medical students and residents. Dr. Di’s clinical passions include acute and chronic disease management for medically complex patients, joint injections, dermatologic procedures and weight management as a tool to help patients live their best life. He considers his greatest mentors to be his father, a retired neurosurgeon, and Dr. Terence Isakov, a traditional family doctor in Cleveland (as Dr. Di likes to say, “the kind they don’t make anymore.”)
In 2022, Dr. Di and his wife, Dr. Elizabeth Di, relocated to Jacksonville to be closer to family. Together, they have three sons and are enjoying all northeast Florida has to offer. Dr. Di is board certified in Family Medicine, and is a member of the American Academy of Family Physicians, as well as the Florida Academy of Family Physicians. He is licensed to practice in Florida, Ohio, and New York. In his free time, he enjoys fishing and cooking. He gave up motorcycle riding when he became a dad, but will happily relive his riding days to anyone who asks.
Meet Our RN
Alexis Baker
Registered Nurse
Meet Alexis, a compassionate and dedicated nurse with a deep commitment to caring for others. She graduated from Wilmington University with a Bachelor of Science in Nursing (BSN), where she developed a solid foundation in clinical practices and patient-centered care. With over 13 years of experience in the healthcare field, she has worked in a variety of settings, from hospitals to outpatient clinics, always putting her patients’ well-being first. Although Alexis has greatly enjoyed working in pediatric care, she has transitioned to family medicine to broaden her practice and provide comprehensive care for patients of all ages.
Outside of her professional life, Alexis enjoys spending time with her loving family. She is a proud wife and mother of three young men. In her free time, you can often find her enjoying outdoor activities like walking, sitting poolside, and visiting local parks and attractions with her family. When she’s not caring for patients or making memories with her loved ones, Alexis has a deep interest in trying new recipes for meal prepping and exercising, often using these practices to recharge and maintain a healthy work-life balance. Her dedication to both nursing and community well-being makes her a trusted healthcare professional and a valued team member.
Education and Training
Residency: Case Western Reserve MetroHealth Medical Center, Cleveland, OH
Medical School: Xi’an Jiaotang University, College of Medicine, Xi’an China
Professional Affiliations
State Medical Boards
Your Doctor, Your Health, Your Time
@ Paradigm
Priority Same Day Visits Available For Members.
(904) 659-9818
(904) 850-8078
125 Land Grant Street
Suite 2, Building 5
Saint Augustine, Florida 32092
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Crafted By | JaxInsight